FOR IMMEDIATE RELEASE
Gardein Receives Top Honours at 18th Annual
Canadian Grand Prix New Product Awards
Gardein Beefless Tips and Gardein Seven Grain Crispy Tenders
Named “Best New Foods” in Frozen Prepared Foods and Entrees Category
VANCOUVER, B.C. (June 16, 2011) — Gardein Protein International, the maker of Gardein, a tasty and healthy line of meat-free foods, received top honours for two of its frozen entrees at the 18th Annual Canadian Grand Prix New Product Awards on June 15 which were hosted by the Retail Council of Canada to encourage new product development and innovation.
Gardein Homestyle Beefless Tips and Gardein Seven Grain Crispy Tenders were named the best new foods in the frozen prepared foods and entrees category and were judged on presentation and packaging, product attributes, innovation and originality and overall value to the consumer.
Jury members raved about the authentic taste and texture of Gardein’s meat-free foods along with the ease of preparation and packaging design. Comments from the jury included “Original, tasty and convenient. Although I’m not a veggie person, made me think I was eating meat. Very good texture and flavor. Easy to make, and fulfills a need for more meat-alternative products. Great nutritional value. Great for a vegan diet. Good looking. Like that the bag is re-sealable. Easy to open, close and store. Packaging is clean and crisp.”
Since launching in 2009, Gardein has received notable international recognition and industry accolades for its great tasting and healthy foods made with garden grown protein, vegetables and grains. Most recently, Gardein’s founder Yves Potvin, a food industry pioneer and CEO of Garden Protein International, was named Leader of the Year by the British Columbia Food Processors Association (BCFPA). Potvin was recognized for his inspiring business leadership and mentorship, positive contribution to the community and environmental sustainability with Gardein, an award-winning line of meatless foods.
About Gardein
everyday foods. Made from a slow-cooked blend of vegetables, whole grains and garden grown proteins, Gardein offers as much protein per serving as premium lean meat. Gardein is also free of cholesterol and contains no animal ingredients.Today, Gardein is available across Canada and the U.S. in the grocer’s produce cooler and freezer aisle and served on the menu at restaurants and in university, corporate and hospital cafeterias. For recipes, visit www.gardein.com.
# # #
Media Contact:
Kristin Treat, PR Manager