FOR IMMEDIATE RELEASE
gardein™ Launches Football ‘Game Day Contest’ and
Shares New Touchdown Appetizer Recipes
Enjoy delicious, fun meatless finger food recipes for Big Game Parties, plus enter video contest to win a Flip and free food from gardein™
VANCOUVER, B.C. (January 18, 2011) — In preparation for “The Big Game in Texas” on Sun., Feb. 6, 2011, the maker of gardein™ (garden + protein), a branded line of healthy frozen and fresh plant-based foods with a meaty texture, is launching the ‘Game Day Contest’ and encouraging North Americans to create and submit a 60 second or less “Big Game” worthy video commercial featuring any gardein™ product.
All video entries that meet the contest qualifications will have a chance to win the grand prize: an 8GB Mino HDTM Flip video camera and case and $50 in gardein product coupons. A panel of judges will review each qualified gardein™ commercial submission and rank it based on three criterion: 1) creative appeal, 2) relevancy to the gardein™ product featured, and 3) overall appeal of the gardein™ commercial. The gardein™ commercial with the highest score will be deemed the winner.
‘Game Day Contest’ winners will be announced on Friday, Feb. 4 and winning videos will be featured on www.gardein.com and shared on YouTube and Facebook. The contest officially opens on Mon., Jan. 17, 2011 at 12 a.m. ET and ends at 11:59:59 p.m. ET on Wed., Feb. 2, 2011. One grand prize will be awarded along with one runner up and two honorable mentions.
gardein™ is also pleased to share several new meat-free recipes, downloadable at http://www.gardein.com/gamedayrecipes.php and perfect for serving at football parties. These all-veg finger foods appeal to variety of eaters including vegans, vegetarians and flexitarians.
- •BBQ Pulled Shred Sliders
- •Spicy Chipotle Chick'n Kebabs
- •Chopped Steakless Sandwich
- •Sticky Sesame Chick'n Wings
- •BBQ Chick’n Pizza
- •Mini No-meat Balls
About gardein™
gardein™ (garden + protein) is a line of delicious line of meat-free foods that are made with 100 percent plant-based protein with a familiar taste to that of chicken or beef. Free of cholesterol, animal and dairy ingredients, gardein™ is a sustainable replacement to animal protein in any dish. Made from vegetables, grains and plant-proteins, gardein™ is available nationwide in the grocer’s produce cooler and freezer and served on the menu at restaurants and in collegiate, corporate and hospital cafeterias. For coupons and vegetarian recipe ideas, visit www.gardein.com.
# # #
Media Contact:
Kristin Treat, PR Manager