FOR IMMEDIATE RELEASE
gardein™ Named ‘Product of the Year’ By VegNews Magazine
Garden Protein Says Thank You by Introducing Limited Edition gardein™ savory stuffed turk’y Perfect for a Vegetarian Thanksgiving and Holiday Season
VANCOUVER, B.C. (October 27, 2010) —gardein™ (garden + protein), the leader in healthy and great-tasting plant-based foods, has been named ‘Product of The Year’ by editors of VegNews magazine and its 2010 VegNews Veggie Awards, recognizing excellence in the vegetarian industry and featuring 75 winners and votes from 46,000 consumers and appearing in the November/December issue of America’s premier vegetarian lifestyle magazine.
“We are honored to be named product of the year by VegNews and are saying thank you by introducing a limited edition vegan turk’y item perfect for Thanksgiving and holiday meals,” said Yves Potvin, president and founder of Garden Protein International, Inc., maker of gardein™. “We believe that eating less animal protein is good all around: for your health, for the planet and for animals. So we’re encouraging people to limit meat consumption this holiday season with our great-tasting 100 percent plant-based alternative to turkey.”
New limited edition gardein™ savory stuffed turk’y is made with vegetables, ancient grains and plant-proteins (soy, wheat, and pea) and is a delicious meat-free main course with 22 grams of protein, 9 grams of fat and 270 calories per serving. The turk’y is breaded with toasted crumbs and is stuffed with celery, onions, cranberries, and bread crumbs. Cooking time is 25-30 minutes in the oven.
To further encourage that Americans enjoy a vegetarian meal this Thanksgiving, November 25, celebrity vegan chef Tal Ronnen has created “Chef Tal’s Thanksgiving Menu” with recipes to accompany gardein™ savory stuffed turk’y including:
gardein™ savory stuffed turk’y, which is available in the freezer aisle at select Whole Foods Markets and natural food stores across the United States, has a suggested retail price of $6.99 to $7.99, each bag comes complete with two 5.3 ounce servings and vegan gravy.
About gardein™
gardein™ (garden + protein) is a line of delicious line of meat-free foods that are made with 100 percent plant-based protein with a familiar taste. Free of cholestoral, animal and dairy ingredients, gardein™ is a sustainable replacement to animal protein in any dish. Made from vegetables, grains and plant-proteins, gardein™ is available nationwide in the grocer’s produce cooler and freezer and served on the menu at restaurants and in collegiate, corporate and hospital cafeterias. For coupons and vegetarian recipe ideas, visit www.gardein.com.
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Editor’s Note: Food photos, recipes and samples available upon request.
Media Contact:
Kristin Treat, PR Manager
215-317-9091 mobile